Social & Marketing Dashboard
The Lauren Ashtyn Collection
Social & Marketing dashboard Live
Updated Saturday, September 5, 2026 at 5:15 PM ET · live numbers refresh every 30 min
Blended Overview · Last 30 Days
The headline numbers for the social & marketing team — audience, reach, paid efficiency, and revenue social is driving.
Instagram Followers
594,560
+5,092 new in 30 days
Website Sessions
222,073
Social is the #1 source · 50%
Blended Paid ROAS
10.5×
$41.0K spend → $431.3K value
Social → Sales
$104,270
503 orders from FB + Instagram
Team Goals · Next 30 Days
Every goal is +3% above our best month in the past 12 months — the bar is beating our all-time best, not just last month. “Best month” is the single strongest calendar month since Aug 2025. Progress bars show where the trailing 30 days currently sit against target.
Follower Milestone
600,000
now 594,560 · +5,440 to go
Engagement / mo
103,000
now 28,249 · best mo 99,946 (Jan) +3%
Reel Watch Time / mo
1,921,000 min
now 350,474 · best mo 1.86M (Jan) +3%
New Followers / mo
8,100
now 5,092 · rolling +3%*
| Goal | Now (30d) | Best month (12 mo) | Target (+3%) | Pace to goal |
|---|---|---|---|---|
| Likes | 19,167 | 68,316 (Jan '26) | 70,400 | |
| Comments | 3,881 | 9,875 (Nov '25) | 10,200 | |
| Shares | 1,725 | 10,472 (Mar '26) | 10,800 | |
| Saves | 2,873 | 11,760 (Jan '26) | 12,100 | |
| Follows (new followers) | 5,092 | 30d data only* | 8,100 | |
| Instagram Reel watch time (min) | 350,474 | 1,864,918 (Jan '26) | 1,921,000 | |
| YouTube watch time (min) | 444 | 1,429 (Aug '25) | 1,475 |
Method: each target = the best single month in the trailing 12 months × 1.03. January 2026 was a record, viral month across most metrics, so those targets are true stretch goals — the pace bars show how the current 30 days compare to beating that peak. *Instagram only reports new-follower counts for the trailing 30 days, so Follows uses a rolling +3% target rather than a 12-month best. How to hit these: lean into the Reel style that drove January and the July 11 winner (400K views), reply to comments within the first hour, add clear share/save calls-to-action, and repurpose top Reels as YouTube Shorts to reawaken watch time.
Instagram · @thelaurenashtyncollection
Audience and content performance over the last 30 days. Refreshes every 30 min.
Followers
594,560
10,965 posts all-time
New Followers (30d)
+5,092
≈ 170 / day
Post Views (30d)
3,140,814
across 123 posts
Engagement (30d)
23,048
19,167 likes · 3,881 comments
| Top posts (30 days) | Posted | Views | Reach | Likes | Comments |
|---|---|---|---|---|---|
| 'Curly girls, this one’s for you.' | Aug 29 | 275,526 | 206,113 | 546 | 53 |
| 'In case you were wondering, yes, you can wear a topper with curly hair.' | Aug 9 | 172,117 | 137,693 | 2,314 | 129 |
| 'A beautiful topper starts with great care.' | Aug 29 | 150,823 | 110,150 | 656 | 74 |
| 'You won’t believe this stunning makeover.' | Aug 30 | 95,749 | 65,879 | 882 | 257 |
| 'One simple trick can make all the difference.' | Aug 14 | 92,707 | 75,312 | 723 | 18 |
Profile views (30d): 4,997,712. Reels/video are carrying reach — the top post reached 206K accounts.
Website Traffic · Where Visitors Come From
Online-store sessions by source (Shopify). Social is the single biggest driver of traffic.
Sessions · Last 30 Days
222,073
≈ 7,400 / day
Sessions · Month to Date
44,775
Sep 5
Sessions · Today
5,061
Social 3,252 · Search 638 · Direct 1,128
Social
111,147 · 50%
Search
47,196 · 21%
Direct
62,254 · 28%
Email
209 · 0.1%
Social → Sales · Attributed Revenue
Revenue attributed to social referrers in Shopify. This is direct-click attribution and undercounts social’s true influence.
Social Sales · 30 Days
$104,270
503 orders · $207 / order
Social Sales · MTD
$19,549
74 orders · Sep 5
Share of Traffic
50%
social’s cut of all sessions
| Platform | Revenue (30d) | Orders (30d) | Rev / order | Revenue (MTD) |
|---|---|---|---|---|
| $70,105 | 341 | $206 | $10,956 | |
| $34,164 | 162 | $211 | $8,593 | |
| YouTube | $165 | 1 | $165 | $165 |
Paid Advertising · Last 30 Days
Meta and Google ad performance. Both platforms are running well above a 7× return.
Facebook / Meta Ads
11.9× ROAS
$23,692 spend → $282,153 in purchases
1,506,708 impressions · 535,481 reached · 90,931 link clicks · 6.0% CTR · 790 purchases
Google Ads
8.6× ROAS
$17,315 cost → $149,189 in conversions
1,225,319 impressions · 34,016 clicks · 2.8% CTR · 387 conversions
Total Ad Spend
$41,008
Meta + Google
Attributed Value
$431,342
purchases + conversions
Blended ROAS
10.5×
across both platforms
Total Impressions
2,732,027
paid reach across channels
YouTube · Last 30 Days
The channel is a small legacy/vlog channel today — a growth opportunity, not yet a primary driver.
Video Views (30d)
907
across the channel
Minutes Watched
444
30-day watch time
Subscribers (30d)
0
17 gained · 17 lost
Opportunity
Reels → Shorts
repurpose top IG videos
