Social & Marketing Dashboard
The Lauren Ashtyn Collection
Social & Marketing dashboard Live
Updated Thursday, August 6, 2026 at 1:53 PM ET · live numbers refresh every 30 min
Blended Overview · Last 30 Days
The headline numbers for the social & marketing team — audience, reach, paid efficiency, and revenue social is driving.
Instagram Followers
591,562
+7,883 new in 30 days
Website Sessions
166,380
Social is the #1 source · 41%
Blended Paid ROAS
10.1×
$39.8K spend → $404K value
Social → Sales
$61,923
290 orders from FB + Instagram
Team Goals · Next 30 Days
Every goal is +3% above our best month in the past 12 months — the bar is beating our all-time best, not just last month. “Best month” is the single strongest calendar month since Aug 2025. Progress bars show where the trailing 30 days currently sit against target.
Follower Milestone
600,000
now 591,562 · +8,438 to go
Engagement / mo
103,000
now 39,612 · best mo 99,946 (Jan) +3%
Reel Watch Time / mo
1,921,000 min
now 447,191 · best mo 1.86M (Jan) +3%
New Followers / mo
8,100
now 7,883 · rolling +3%*
| Goal | Now (30d) | Best month (12 mo) | Target (+3%) | Pace to goal |
|---|---|---|---|---|
| Likes | 27,862 | 68,316 (Jan '26) | 70,400 | |
| Comments | 5,503 | 9,875 (Nov '25) | 10,200 | |
| Shares | 2,086 | 10,472 (Mar '26) | 10,800 | |
| Saves | 3,363 | 11,760 (Jan '26) | 12,100 | |
| Follows (new followers) | 7,883 | 30d data only* | 8,100 | |
| Instagram Reel watch time (min) | 447,191 | 1,864,918 (Jan '26) | 1,921,000 | |
| YouTube watch time (min) | 430 | 1,429 (Aug '25) | 1,475 |
Method: each target = the best single month in the trailing 12 months × 1.03. January 2026 was a record, viral month across most metrics, so those targets are true stretch goals — the pace bars show how the current 30 days compare to beating that peak. *Instagram only reports new-follower counts for the trailing 30 days, so Follows uses a rolling +3% target rather than a 12-month best. How to hit these: lean into the Reel style that drove January and the July 11 winner (400K views), reply to comments within the first hour, add clear share/save calls-to-action, and repurpose top Reels as YouTube Shorts to reawaken watch time.
Instagram · @thelaurenashtyncollection
Audience and content performance over the last 30 days. Refreshes every 30 min.
Followers
591,562
10,840 posts all-time
New Followers (30d)
+7,883
≈ 263 / day
Post Views (30d)
2,968,585
across 122 posts
Engagement (30d)
33,365
27,862 likes · 5,503 comments
| Top posts (30 days) | Posted | Views | Reach | Likes | Comments |
|---|---|---|---|---|---|
| 'If you've been hesitating, this is your sign to go for it.' | Jul 11 | 398,234 | 300,753 | 11,006 | 2,751 |
| 'It really is that easy.' | Jul 9 | 131,132 | 76,028 | 1,227 | 131 |
| 'Can you believe this is a topper?!' | Jul 24 | 83,312 | 65,858 | 496 | 30 |
| 'Yes, you can absolutely have bangs.' | Jul 6 | 83,129 | 50,439 | 182 | 8 |
| 'Curly girls, this one's for you.' | Jul 18 | 79,074 | 59,517 | 428 | 22 |
Profile views (30d): 4,969,591. Reels/video are carrying reach — the top post alone reached 300K accounts.
Website Traffic · Where Visitors Come From
Online-store sessions by source (Shopify). Social is the single biggest driver of traffic.
Sessions · Last 30 Days
166,380
≈ 5,546 / day
Sessions · Month to Date
31,425
Aug 1–6
Sessions · Today
2,169
Social 869 · Direct 742 · Search 539
Social
67,807 · 41%
Search
55,569 · 33%
Direct
41,070 · 25%
Email
254 · 0.2%
Social → Sales · Attributed Revenue
Revenue attributed to social referrers in Shopify. This is direct-click attribution and undercounts social's true influence.
Social Sales · 30 Days
$61,923
290 orders · $214 / order
Social Sales · MTD
$6,197
33 orders · Aug 1–6
Share of Traffic
41%
social's cut of all sessions
| Platform | Revenue (30d) | Orders (30d) | Rev / order | Revenue (MTD) |
|---|---|---|---|---|
| $40,377 | 188 | $215 | $5,059 | |
| $21,546 | 102 | $211 | $1,138 | |
| YouTube | $0 | 0 | — | $0 |
Paid Advertising · Last 30 Days
Meta and Google ad performance. Both platforms are running well above a 8× return.
Facebook / Meta Ads
11.2× ROAS
$20,989 spend → $234,838 in purchases
1,302,735 impressions · 377,045 reached · 54,721 link clicks · 4.2% CTR · 569 purchases
Google Ads
9.0× ROAS
$18,805 cost → $169,079 in conversions
1,035,349 impressions · 33,159 clicks · 3.2% CTR · 362 conversions
Total Ad Spend
$39,794
Meta + Google
Attributed Value
$403,917
purchases + conversions
Blended ROAS
10.1×
across both platforms
Total Impressions
2,338,084
paid reach across channels
YouTube · Last 30 Days
The channel is a small legacy/vlog channel today — a growth opportunity, not yet a primary driver.
Video Views (30d)
948
across the channel
Minutes Watched
430
30-day watch time
Subscribers (30d)
−3
+3 gained · 6 lost
Opportunity
Reels → Shorts
repurpose top IG videos
