TLAC Live Dashboard

The Lauren Ashtyn Collection

Live business dashboard · Live
Updated Tuesday, July 14, 2026 at 4:19 PM ET · refreshes hourly

Month to Date · July 2026

Company-wide performance so far this month (all departments), pulled live from Shopify.

MTD Total Sales
$713,887
809 orders · net $666,707
Today's Sales
$32,917
33 orders · AOV $941
MTD Avg Order Value
$833
$1,192 excl. event tickets
AOV excl. Tickets
$1,192
vs $925 in record month (Apr)
Online / Web MTD
$189,729
website, invoices & corporate
Spartanburg MTD
$103,662
Signature Salon
Charleston MTD
$60,824
CHS salon
Tour MTD
$359,672
TLAC Tour pop-ups

Today's Goals by Department

Each department's daily goal comes from its own best month +3%, divided across its working days. Full breakdown at the bottom of the page.
Department Today Daily goal Progress Basis
Online / Web $12,638.12 $25,558
49% of goal
÷ 23 weekdays (Mon–Fri)
Spartanburg $14,591.59 $11,202
100% of goal
Open today · ÷ 23 open days (Tue–Sat)
Charleston $5,687.20 $10,065
57% of goal
Open today · ÷ 6 days with sales (Shopify, hourly)
Tour $0.00 No goal today No show today · next: Portland, OR (Jul 15–16)

Tour Show Goals · July 2026

Each show's goal = tickets booked × $1,300. Ticket counts start from your Easy Appointment Booking totals (confirmed Jul 14) and then adjust up/down as Shopify records new sales and refunds. The $1,300 average (down from the $1,600 in-salon transaction) accounts for ticketholders who don't show or don't purchase. Actual sold = live TLAC Tour POS over the show's dates.

Show Dates Appts Show goal Per show day Actual sold Status
Billings, MT Jul 8–9 68 $88,400 $44,200 $105,752.84 Complete
Seattle, WA Jul 12–13 205 $266,500 $133,250 $253,919.41 Complete
Portland, OR Jul 15–16 146 $189,800 $94,900 Upcoming
Boise, ID Jul 18–19 108 $140,400 $70,200 Upcoming
Orlando, FL Jul 26–27 145 $188,500 $94,250 Upcoming

Ticket Sales by Upcoming Show

Tickets per show — your Easy Appointment Booking totals (confirmed Jul 14) that then track up/down with Shopify sales and refunds. Tiers: Push (<120) · <150 (120–149) · On target (150–199) · Great (200–249) · Best (250+).

This month — July

City Tickets Tier
Billings, MT 68 Push
Boise, ID 108 Push
Orlando, FL 145 <150
Portland, OR 146 <150
Seattle, WA 205 Great
July total tickets 672

Next month — August

City Tickets Tier
Detroit, MI 144 <150
Columbus, OH 167 On target
Chicago, IL 170 On target
Nashville, TN 219 Great
August total tickets 700
July monthly ticket goal
Combined tickets across this month's shows vs the strongest tour month +3%.
672 of 721 tickets (93%) — strongest tour month 700 +3%

Daily Sales by Location · Last 30 Days

Stacked daily revenue by department. Higher bars on tour show days.

Interactive chart appears on the live dashboard. Key July show days: Jul 12–13 Seattle ($254k) and Jul 8–9 Billings ($106k) drove the Tour spikes.
Online / Web Spartanburg Charleston Tour

Best Month vs Current

Each department's record month against its July month-to-date. Charleston excludes its inflated May opening.

Department Best month Current (MTD) MTD vs best
Online / Web $570,714
Apr 2026
$189,729
33% of record
Spartanburg $250,148
Jun 2026
$103,662
41% of record
Charleston $58,631
Jun 2026
$60,824
104% — record beaten
Tour $882,200
May 2026
$359,672
41% of record
Company total $1,656,786
Apr 2026
$713,887
43% of record

Marketing & Traffic · Month to Date

Online store sessions and checkout funnel for July, plus traffic sources.

Sessions
72,950
online store visits
Reached Checkout
792
1.09% of sessions
Completed Checkout
420
53.0% of checkouts
Conversion Rate
0.57%
sessions → orders

Traffic by source (MTD sessions)

Source Sessions
Social 35,061
Search 19,513
Direct 17,760
Email 99
Other 517

Paid advertising

Google Ads is not connected to this dashboard. Spend, ROAS and CPA will appear here automatically once the Google Ads data source is authorized. No estimated figures are shown.

Social → Sales

Revenue attributed to social referrers in Shopify. Attribution-based; no follower or view metrics.

Today
$838
7 orders · $120/order · 2.5% of sales
Month to Date
$29,369
133 orders · $221/order · 4.1% of sales
Last 30 Days
$79,783
383 orders · $208/order · 4.8% of sales

Sales by platform · last 30 days

Platform Revenue Orders Rev / order
Facebook $48,115.77 247 $194.80
Instagram $30,964.35 135 $229.37
YouTube $703.12 1 $703.12
All social $79,783.24 383 $208.31

Locations

Snapshot of every department: today, month-to-date, record month and its live target.

Location Today MTD Best month Monthly goal Daily goal
Online / Web $12,638.12 $189,729 $570,714 · Apr $587,836 $25,558 / weekday
Spartanburg $14,591.59 $103,662 $250,148 · Jun $257,653 $11,202 / day (Tue–Sat)
Charleston $5,687.20 $60,824 $58,631 · Jun $60,390 $10,065 / active day
Tour $0.00 $359,672 $882,200 · May by bookings show goal ÷ show days

Goal Breakdown

How every target on this page is built. Each goal is a department's own best month +3%, spread across the days it actually works.

Online / Web

Monthly goal
$587,836 — the best Online month (April 2026, $570,714) plus 3%. 'Online' is everything except Tour, Charleston and Spartanburg: the website, phone/invoice orders and the corporate office.

Daily goal
$25,558 — the monthly goal divided across the 23 weekdays (Mon–Fri) in the month.

Spartanburg

Monthly goal
$257,653 — the Signature Salon's best month (June 2026, $250,148) plus 3%.

Daily goal
$11,202 — the monthly goal divided across the salon's Tue–Sat open days (23 this month; closed Sunday and Monday). Fewer open days in a week raise the per-day goal.

Charleston

Monthly goal
$60,390 — the best legitimate month (June 2026, $58,631) plus 3%. May's tour-event opening month is excluded because it was inflated.

Daily goal
$10,065 — the monthly goal divided across the days Charleston has rung sales this month (6 so far, from Shopify). It re-checks every hour on its own — no Square or computer needed — so as Charleston sells on new days, the day count and per-day goal update automatically.

Tour

Monthly goal
Scales by bookings so it's fair across cities: each show's goal = tickets booked × $1,300. The ticket count starts from your Easy Appointment Booking total (confirmed Jul 14) and then moves up/down with Shopify sales and refunds.

Daily goal
A show's goal divided across its show days. Today's tour goal only appears when a show runs today.

Once a department hits its goal, the target steps up another 3%.
The Lauren Ashtyn Collection · Live dashboard · Data pulled live from Shopify · Updated Tuesday, July 14, 2026 at 4:19 PM ET · Team view (no personal, calendar or fee data)