The beauty influencers setting the tone for 2025
Hair trends don’t just happen—they’re created, tested, and shared by the influencers shaping the industry. In 2025, hair influencers are setting the standard for what’s next, from bold color transformations to heatless styling hacks(think: even bigger and better than last year). Whether they’re professional stylists, content creators, or self-taught experts, these influencers are redefining what’s possible with hair.
Social media has made it easier than ever to stay on top of trends, with TikTok hair influencers in 2025 leading the charge. Viral techniques, product recommendations, and innovative styling ideas are spreading faster than ever, inspiring millions to experiment with their look. The influence of beauty creators is not just about aesthetics, but about embracing individuality and making hair care more accessible for everyone.
If you’re looking for fresh inspiration, these beauty influencers are the ones to watch. Whether you want salon-level tips or creative DIY tricks, these creators will keep your feed full of must-try styles. Ready to follow your next hair obsession? Here are the trendsetters changing the game in 2025.
The biggest names in hair influencing
The world of hair and beauty is more dynamic than ever, thanks to a new wave of hair influencers in 2025 who are redefining trends, making styling more accessible, and pushing creative boundaries. Whether they’re top celebrity stylists, viral TikTok creators, or DIY hair gurus, these influencers are shaping the way people approach haircare, styling, and self-expression.
Unlike in previous years, where trends were dictated by high-fashion runways or salon professionals, today’s beauty influencers bring innovation straight to social media, allowing everyday people to experiment with new styles, techniques, and products. From bold color transformations to effortless natural hair tutorials, these creators are making an impact across all hair types, textures, and personal styles.
Here’s a closer look at the biggest names in hair influencing and how they’re shaping the future of beauty.
Celebrity stylists leading the charge
Some of the most-watched hair influencers in 2025 are professional stylists working with A-list celebrities and high-profile clients. These experts are setting the standard for the latest cuts, colors, and red carpet looks, inspiring followers to bring salon-worthy styles into their own routine.
Jen Atkin (@jenatkinhair)
A longtime industry leader, Jen Atkin remains one of the most influential stylists, known for working with stars like the Kardashians, Hailey Bieber, and Bella Hadid. Her Instagram and TikTok are packed with behind-the-scenes content, styling tutorials, and product recommendations from her own brand, OUAI.
Chris Appleton (@chrisappleton1)
Best known for his sleek, high-gloss finishes, Chris Appleton has been the go-to stylist for celebrities like Jennifer Lopez and Kim Kardashian. In 2025, he will continue to dominate the industry, sharing expert tips on achieving ultra-smooth, polished hair while making waves with new trends like “liquid hair” and high-shine layers.
Vernon François (@vernonfrancois)
A champion for textured and natural hair, Vernon François is a must-follow for those looking to embrace and enhance their curls. His work emphasizes healthy hair and innovative techniques, making styling more inclusive for all hair types. His content covers everything from wash-day routines to sculpted, editorial-inspired curls.
TikTok hair influencers in 2025 making waves
TikTok has become the go-to platform for viral hair trends, and in 2025, TikTok hair influencers in 2025 are setting the stage for what’s next. These creators specialize in short, engaging tutorials, showcasing everything from overnight heatless curls to bold color experiments and cutting-edge styling techniques.
Brad Mondo (@bradmondonyc)
Brad Mondo is still one of the most entertaining and knowledgeable hair influencers, combining humor with expert advice. Whether he’s reacting to DIY hair fails or teaching followers how to achieve the perfect salon-style blowout at home, his influence continues to grow.
Sarah Berrios (@sarahs_beauty)
Known for her easy-to-follow tutorials and trend predictions, Sarah Berrios has skyrocketed to fame for her ability to make complex techniques accessible. She’s best known for her heatless styling methods, including sock curls, claw clip waves, and braiding techniques that create flawless, effortless texture.
Matthew Collins (@matthewstylist)
As a professional hairstylist with a major TikTok following, Matthew Collins blends salon expertise with quick and practical styling hacks. His focus in 2025 is on modernizing classic looks, including elevated ponytails, retro waves, and layered cuts that work with natural texture.
With viral challenges and instant trend exposure, TikTok hair influencers in 2025 are influencing the way people approach styling at home and in salons, making once-exclusive techniques available to a global audience.
The DIY hair gurus changing the game
Not everyone has access to high-end salon services, which is why the rise of DIY beauty influencers has been a game-changer. These creators show how to achieve stunning results using affordable products, at-home color techniques, and creative styling solutions.
Guy Tang (@guy_tang)
A legend in the world of vibrant hair color, Guy Tang continues to set the bar for DIY-friendly transformations. His content focuses on blending bold hues, pastel shades, and creative color mixes that allow followers to experiment with their looks.
Sophie Hannah (@sophiehannah)
Sophie Hannah is the queen of DIY bangs, creative updos, and fun, easy-to-replicate styles. In 2025, she’s inspiring a new wave of at-home stylists with tutorials on playful braids, trendy accessories, and cutting techniques that require minimal effort but maximum impact.
Camryn Rogers (@camrynstyling)
For those who love an effortlessly cool aesthetic, Camryn Rogers is the go-to DIY expert. Her videos showcase simple techniques for air-dried waves, chic messy buns, and quick hair refreshes using drugstore products.
These influencers prove that you don’t need a professional stylist to achieve incredible results—just the right tools, products, and a little creativity.
The rise of sustainability-focused hair influencers
As sustainability becomes a bigger conversation in the beauty industry, hair influencers in 2025 are helping to educate audiences on eco-conscious choices. These influencers focus on low-waste products, refillable packaging, and natural haircare routines that prioritize both hair health and the planet.
Sabrina Sade (@sustainablehaircare)
Sabrina’s content is all about making eco-friendly haircare accessible. From DIY hair masks to sulfate-free shampoos, she teaches followers how to care for their hair while minimizing their environmental impact.
Kaitlyn MacKenzie (@thegreenstylist)
Kaitlyn blends salon expertise with sustainable beauty, offering insights into biodegradable hair products, cruelty-free brands, and the best plant-based ingredients for hair health.
How hair influencers are shaping the future of beauty
Beauty influencers are no longer just content creators—they’re industry disruptors. The way people choose hair products, book salon appointments, and experiment with new looks is largely driven by social media.
Some key ways influencers are shaping trends:
– Brand collaborations: Hair influencers are working with major brands to develop new products, from custom styling tools to signature hair color lines.
– Education & accessibility: More influencers are providing free education on haircare, ensuring that professional techniques are available to everyone, regardless of budget.
– Inclusivity in haircare: Natural hair influencers are helping to break down outdated beauty standards by showcasing diverse hair types and styling options.
With influencers bridging the gap between professional hairstylists and everyday consumers, the impact of social media on the hair industry is only growing.
What’s next for hair influencers?
Hair influencers have already transformed the way people engage with haircare, styling, and trends. As 2025 unfolds, their influence is only expected to grow, with new technologies, evolving consumer behaviors, and even more personalized beauty experiences shaping the future of the industry. From AI-powered styling tools to hyper-personalized product recommendations, here’s what’s next for hair influencers in 2025 and beyond.
The evolution of influencer-driven hair trends
The way trends spread has changed dramatically, with social media making it easier for new styles to go viral overnight. In 2025, expect beauty influencers to move beyond just showcasing trends—they’ll be the ones creating them. Instead of waiting for runway styles to trickle down to everyday fashion, hair influencers will continue to set the tone, making once-niche techniques like “liquid hair” or “halo layers” mainstream in a matter of weeks.
One of the biggest shifts happening now is the move toward authenticity. Followers are moving away from highly polished, overly curated influencer content and gravitating toward creators who share real, unfiltered experiences with their hair journeys. Whether it’s struggling with hair damage, experimenting with unconventional color combinations, or embracing natural texture, 2025 will be all about influencers who bring honesty and transparency to their platforms.
AI, virtual try-ons, and tech-driven beauty content
Technology is taking influencer-driven beauty content to the next level. AI-powered hair tools and virtual try-ons are becoming more advanced, allowing followers to test out hairstyles, colors, and cuts before committing to a change. Some brands are already integrating AI into their platforms, partnering with TikTok hair influencers in 2025 to offer personalized consultations based on an individual’s hair type, face shape, and styling habits.
Additionally, augmented reality (AR) tools are giving influencers a new way to engage with their audience. Instead of just demonstrating a new cut or color, they can use AR filters to show followers exactly how a style would look on different hair types and textures. This is making the industry more inclusive, as people can see realistic representations of trends before making a change.
Hair influencers are also tapping into tech-driven beauty content through advanced product reviews. With the rise of AI-generated ingredient breakdowns and science-backed haircare recommendations, influencers are helping to bridge the gap between professional haircare and at-home routines
How beauty influencers will continue to shape the industry
The power of beauty influencers extends beyond trendsetting. In 2025, they are directly influencing how brands formulate, market, and sell products. More companies are collaborating with influencers to develop signature haircare lines, styling tools, and exclusive product drops based on real-time feedback from their audiences. Instead of brands dictating what’s popular, influencers are co-creating with their followers, ensuring that new launches align with what people actually want.
Beyond product collaborations, influencers are becoming a trusted source for hair education. Many are launching their own digital masterclasses, teaching everything from curl care to DIY haircuts. This shift is making professional techniques more accessible, empowering people to take better care of their hair without relying solely on salon visits.
With AI-driven innovation, interactive content, and deeper influencer-brand partnerships, the role of hair influencers is evolving faster than ever. Their reach goes beyond aesthetics—they are shaping the future of haircare, making it more inclusive, interactive, and tech-forward than ever before.
Hair influencers are redefining beauty in 2025
The influence of social media in the hair industry has never been stronger. Whether they’re setting trends on the red carpet, going viral on TikTok, or showing people how to master a salon-worthy blowout from home, hair influencers in 2025 are making haircare and styling more creative, accessible, and exciting than ever.
With TikTok hair influencers in 2025 leading viral trends and beauty influencers shaping industry standards, there’s never been a better time to find fresh inspiration. Whether you want to try a bold new color, perfect your everyday styling routine, or simply keep up with the latest techniques, these influencers are the ones to follow this year.
