The Lauren Ashtyn Collection’s Cleanse line gently cleanses your scalp and hair leaving it super shiny and squeaky clean, with an instant smoother texture and a cleaner, fresh feeling. This amazing cleansing line is recommended of daily use to eliminate the build up of unwanted scalp oils or buildup of haircare products. The Cleansing Shampoo/Conditioner is recommended for regular use on virgin, and normal-fine textured hair.